A specialist in online gaming in regulated US jurisdictions, digital marketing firm MediaTroopers has obtained its Virginia Sports Betting Vendor License from the Virginia Lottery. The firm will now expand its activities in the state and provide state-licensed sports betting operators with marketing services.
Sam Segal, CEO, explained: “We are excited to receive this vote of confidence from the government and the people of Virginia. However, we are aware that along with this big opportunity comes a serious responsibility to promote fairness and safe, responsible gambling. With a population of around 8.5 million, which is similar in size to one of our most successful states [New Jersey], our prospects for Virginia are huge.”
The company said it plans to provide continuous news on sporting events, forecasts, odds, deals and updates on the progress towards the Old Dominion State launch to its large audience.
Plans for the future
When asked about the company’s plans for the near future, Segal replied: “The launch in Virginia is right around the corner. So, we are already working around the clock providing users of all our media channels with valuable news, information and knowledge. So, Virginians interested in sports betting can hit the ground running from day one.”
Talking about how the differences between states could be resolved, he added: “Our biggest strengths are our flexibility and agility. Aside for media capabilities, we pride ourselves in the ability to quickly expand reach to new audiences and adjust our content to new states. We are coming off the back of a successful launch in Iowa, and now preparing for the Michigan launch. We will study and prepare just as hard for Virginia and do it again.”
New Jersey, Pennsylvania, Colorado, Indiana, Tennessee, Illinois, Michigan, Iowa, West Virginia, and Washington DC are currently licensed and run by MediaTroopers.
On its newest license in Virginia Segal added: “This is another milestone in our expansion and growth in the US regulated market. In addition to Virginia, there are a number of other states expected to launch sports betting this year, and we are already working closely with these states to be ready as soon as they go live.”