Mecca Bingo and Buzz Bingo, two of the largest land-based bingo operators in the UK, have teamed up to host ‘National Bingo Day’ on Sunday, June 27th, giving a much-needed boost to all British bingo halls reopening after the lockout.
Buzz and Mecca have introduced Britain’s version of ‘National Bingo Day,’ championed by the Bingo Association, which is now well-known in the United States.
Aiding bingo venues in recovery
Buzz and Mecca have encouraged all licenced operators (land-based and retail) to register their interest in promoting National Bingo Day in order to aid all bingo venues in their recovery.
The Bingo Association’s Chief Executive Officer, Miles Baron, stated: “The Bingo Association and the National Bingo Game are delighted to be taking part in National Bingo Day on June 27th, working alongside operators from land-based clubs and online to bring everyone together to celebrate the great game of bingo that we all love.”
Increasing bingo awareness
With the BA, the Buzz and Mecca teams have formed a working group, assigning tasks to assist with day-to-day coordination, marketing, and PR. The organisation aims to increase bingo awareness for the good of the entire bingo industry, from the smallest independents to the biggest chains.
Peter Brigden, CRO of Buzz Bingo said: “What better way to celebrate the return of bingo to our towns than with a national day to recognise it. It’s time to get the nation going bingo crazy again – and I really hope to see the whole sector embrace it – and go big!”
Buzz and Mecca executives stressed the importance of cross-industry cooperation in aiding the revival of the broader bingo industry, provided that land-based venues will be closed for the remainder of 2020 and 2021.
Catherine Warrilow, Mecca’s Head of PR & Content, added that all feedback were welcome in order to make National Bingo Day a critical success, showcasing bingo’s revival.
“We’re so excited that National Bingo Day has officially arrived in the UK,” she said. “We’re proud to be a part of the campaign and it’s THE year for bingo to be the evening out at the top of everyone’s list.
“This special day in June will be a real lynchpin for that – for us, and all operators – it’s the perfect time.”