Meadowlark Media and DraftKings Inc completed a “first-of-its-kind content distribution, monetization, and sponsorship agreement” this week.
Both parties will transmit The Dan Le Batard Show with Stugotz and the Le Batard & Friends Network through a variety of audio, TV, multimedia, and social media, according to the terms of the agreement. Additionally, DraftKings odds, betting rates, and general sportsbook and daily fantasy details will be prominently featured on the network of shows.
Growing network of shows
Meadowlark CEO John Skipper had this to say: “We’re thrilled to find a collaborator in DraftKings that shares our vision to grow Dan Le Batard’s already wildly popular network of shows in non-conventional ways.
“With the freedom to widely distribute these programs, we’ll be able to reach the largest possible audience and provide incredible content to DraftKings.”
Commissioning new content
DraftKings plans to commission new content ventures that Meadowlark will develop and manufacture, continuing its expansion into content and media following the acquisition of Vegas Sports and Information Network (VSiN).
In addition, the sportsbook operator recently hired Brian Angiolet as Chief Media Officer to manage and optimise content development and media strategy, which includes collaborating with VSiN and Meadowlark on effective content models to maximise reach.
DraftKings’ CEO, Co-Founder, and Chairman, Jason Robins, stated: “John Skipper and Dan Le Batard have established a deep roster of content creators that will continue to expand quality and original programming.
“Our relationship with Meadowlark Media demonstrates DraftKings’ dynamic approach in bringing premium content to skin-in-the-game sports fans through numerous channels.”
High ranking podcast
The Dan Le Batard Show with Stugotz will continue to be available as a podcast, with new formats coming later this year. The show has consistently ranked among the best sports podcasts on Apple podcasts since leaving ESPN Radio on January 4.
“Thank you, DraftKings, for empowering us with the exhilarating combination of rocket fuel and total freedom,” said Le Batard. “I’m overjoyed to team with a fearless creative partner who sees the future and wants to help us change it.
“DraftKings believed in us, our principles and our mission enough to give us a freedom no scared corporation or traditional media partner ever could or ever would. To our fans, know that DraftKings is the reason you aren’t behind a paywall, and I’m promising you the money won’t change the show or corrupt us in any way. Sincerely, Draft Le Batard.”