This week, Carousel Group’s online sports betting brand MaximBet, which is promoted by lifestyle brand Maxim, went live statewide in Colorado.
The launch will be highlighted by a special welcome offer of a 100 percent deposit bonus up to $1,000, as well as a prop bet of $1 to win $100 if Denver quarterback Peyton Manning passes for one yard or more on Sunday.
In the long run, the brand will organise an invite-only Halloween Party for users of MaxRewards, the company’s loyalty programme, on October 30 in Denver, featuring celebrities, nationally famous DJs, unique MaximBet gear, and more.
First true lifestyle sports betting brand
CEO Daniel Graetzer said: “MaximBet is the first true lifestyle sports betting brand, designed with a customer-first approach, offering great promotions and a full slate of leagues and props, all anchored around real-life rewards that players won’t be able to experience anywhere else.
“Coloradans are passionate sports fans, and we can’t wait to provide them with not only a user-friendly betting platform, but also ways to earn and enjoy money-can’t-buy experiences and access through our partnership with Maxim.”
Senior Vice President of Operations Kai Olderog added: “Every interaction with MaximBet inches a player closer to the rewards they really want, such as unique merchandise and access to exclusive, one-of-a-kind experiences that only Maxim can offer, like the exclusive Halloween Party in Denver, or the Big Game Party Experience in LA in 2022.”