Following a successful four-year worldwide relationship with Riot Games, Mastercard has renewed its sponsorship of the League of Legends European Championship (LEC). The leading esport in Europe strengthens Mastercard’s partnership with the largest esport, and its communities, across Europe, with the extension of its offering.
Mastercard’s collaboration with the League of Legends European Championship Finals will provide fans with one-of-a-kind fan experiences and opportunities with their favourite esport talent. The LEC Summer Playoffs will take place on August 13th, 2021, and will feature Europe’s best esports teams competing for the title. In addition, the top three European teams will qualify for the World Championship in 2021.
Building on successful global partnership
Mastercard Europe’s Senior Vice President of Marketing and Communications, Jeannette Liendo, stated: “We are proud to partner with the League of Legends European Championship. This builds on our successful global partnership with Riot Games. We want to connect people to their passions and in Europe, the passion of League of Legends esports fans have for the game is indisputable.
“We look forward to curating unique Priceless experiences for fans such as onsite event activations at the Finals of the League of Legends European Championship and other various promotions.”
Senior Manager of Business Development and Partnerships for Europe and MENA, Zeynep Gencaga, stated: “Mastercard has become a staple when it comes to professional League of Legends partnerships and we are beyond excited to have them join the LEC family.
“Their dedication and passion towards delivering top notch content will play an important role in taking the LEC finals fan experience to the next level.”