Mark Thorne, a gaming industry veteran, has been named Chief Marketing Officer of Esports Technologies Inc, a global provider of innovative esports wagering products and technology. He joins the executive team with approximately 20 years of industry expertise, having held leadership positions at Betfair, GVC, Betfirst, Bonnier Gaming, and Twin.com.
Thorne will use his commercial and marketing knowledge in this newly created job to help the company grow its brand, reputation, audience, and revenue, as well as extend licencing while maintaining regulatory compliance.
Detailed understanding of market
CEO Aaron Speach, who Thorne will directly report to, said: “As we continue to expand globally, Mark’s detailed understanding of the markets we currently operate in, along with those in which we plan to operate, makes him a natural fit for us.
“His experience in the industry brings an important dimension to our leadership team as we drive Esports Technologies to its full potential. He has already proven to be an important advisor and an excellent lead for our growing marketing team.”
Thorne commented: “Esports Technologies is one of the most exciting and promising players in the esports wagering space with ambitious plans, a clear roadmap and the ability to be agile and deliver rapidly. The momentum and potential for growth is both undeniable and astounding as is the caliber of the team.
“Post-IPO the company has already launched the free-to-play app ESG (Esports Games), entered into impressive strategic partnerships, and expanded the Gogawi territory significantly. I look forward to joining the team and adding value to an already well-oiled machine.”
Thorne’s arrival coincides with the inauguration of Esports Technologies’ Malta office, from where he plans to establish a team to assist with European market entry, in collaboration with Esports Technologies’ Dublin operations office.