MansionBet has strengthened its capacity for content engagement by recruiting an editorial team from Spotlight Sports Group to run its website blog (https:/blog.mansionbet.com/).
The online bookmaker based in Gibraltar said it has begun to revamp the editorial content of its on-site blog with a view to attracting and re-engaging viewers following the restart of the global sports calendar.
The Spotlight Sports Industry Publishing Group, the Racing Post’s operating company, will be tasked with the daily editorial management of the MansionBet blog, in which it will deliver long-form articles related to all sports.
MansionBet has branded its new partnership as a vital player engagement initiative, as the operator aims to secure additional cost-effective vertical marketing.
MansionBet’s Dana Bocker Head of Integrated Marketing, said: “Spotlight Sports Group are able to provide us with content that is both knowledgeable and entertaining on a wide range of sports. Their expertise will increase engagement and traffic to our blog, as well as strengthen awareness whilst bolstering our marketing efforts.”
This means Spotlight Sports secured another content client in MansionBet this June, having won the account to boost the racing data and editorial capabilities of mobile bookmaker Kwiff.
Darren Hale, account director for B2B Content at Spotlight Sports Group said: “We know that customers are constantly looking for more news, analysis and discussions on all sports, particularly football and horseracing.
“Our blog content supports MansionBet’s drive for acquisitions and retaining customers with in-depth previews and the latest news as, thankfully, major global sports begin again.”