Following an agreement signed with the Arena Racing Company (ARC), online betting operator MansionBet was appointed the official sponsor of over 800 greyhound races for 2021.
Under the terms of the contract, the branding of the bookmaker will be shown in all four ARC greyhound tracks, starting with the race at Newcastle on 11th February and continuing at Newcastle, Sunderland, Perry Bar of Birmingham and Nottingham.
The sponsoring of tracks
Dana Broker, Head of Integrated Marketing of MansionBet, remarked: “Having invested a lot of resource into radically improving our greyhound offering in 2020, and becoming a contributor to the British Greyhound Racing Fund, the decision to sponsor tracks across the UK is a natural step forward that will allow us to engage with an audience of one of our most popular markets.
“We look forward to engaging with our customers whilst supporting the sport through our sponsorships.”
The latest move is an extension of the current relationship between MansionBet and the ARC, which has seen the business renew its commitment to British horse racing in conjunction with the Jockey Club Racecourses (JCR).
In addition to serving as title sponsor of Newbury’s Spring Cup and Official Betting Partner of Goodwood’s Opening Saturday, MansionBet will be promoted to over 360 horse races throughout 60 fixtures across 2021, including Market Rasen, Huntingdon, Doncaster and Ffos Las.
The business has also forged collaborations with renowned jockey Hayley Turner OBE and Brian Hughes, who will work on a range of marketing campaigns.
Brand recognition with greyhound racing fans
David Leyden Dunbar, ARC’s Group Director of Partnerships said: “We have enjoyed a strong relationship with MansionBet, with their brand seen prominently across a number of our racecourses since 2019 and are delighted to welcome them into our greyhound stadia for the first time.
“With live greyhound racing broadcast every evening on Sky Sports Racing, including from Newcastle and Nottingham, we hope that it will further enhance their brand recognition with greyhound racing fans.”
Rachel Corden, ARC’s Greyhound Operations Director, added: “We are very grateful to MansionBet for their support of our four stadia and really look forward to seeing their branding broadcast from Newcastle this evening and onwards.
“Their investment in their own greyhound offering and their support of the sport at this difficult time is much appreciated.”