As part of an extension of its original deal with the broadcaster, MansionBet, a UK online sportsbook, will also fund US coverage on Sky Sports Racing.
As part of the agreement, MansionBet will fund race day reports and previews, allowing it to reach a wider audience in the United States as more states legalise organised gambling.
Following the renewal of its sponsorship agreements with the Jockey Club Racecourses (JRC) and signing an Arena Racing Company (ARC) deal for greyhound races in January, the expansion marks a further expansion of the sportsbook’s sponsorship footprint in horse racing.
Increased brand awareness among racing enthusiasts
Dana Bocker, Head of Integrated Marketing at MansionBet said: “Having invested in horse racing sponsorships over the last couple of years, we have increased our brand awareness among racing enthusiasts.
“The sponsorship of Sky Sports Racing is a natural progression and puts us in front of over 2m targeted regular viewers with a keen passion for racing. We are looking forward to seeing how this partnership can take us to the next level.”
MansionBet is an involved supporter of Newbury racecourse, funding many fixtures at the venue, resulting in the MansionBet Challow Hurdle in December, in addition to its agreements with Sky Sports Racing, the ARC, and the JRC.
Former champion jump jockey Brian Jones and former champion flat jockey Hayley Turner OBE both work as brand ambassadors for the Gibraltar-based business.
Clear commitment to horse racing
Glen Swinney, Commercial and International Manager at Sky Sports Racing said: “We are delighted to be partnering with MansionBet, who have shown a clear commitment to horse racing, at a time when Sky Sports Racing continues to reach significant monthly numbers.
“With some fantastic action around the corner including the Boodles Chester May Festival, Royal Ascot and top quality international action such as the French Classics and the Triple Crown from the US, it is a great time to welcome MansionBet to the channel.”
In February, MansionBet improved its relationship with the ARC by winning coverage of 800 greyhound races across the ARC’s tracks in Perry Barr, Newcastle, Nottingham, and Sunderland.