On Thursday, Mandalay Bay Resort and Casino revealed it has entered into a multi-year naming rights agreement with Anheuser-Busch, a beer firm. The contract, arranged by MGM Resorts International, will rename the “Michelob ULTRA Arena.” the resort’s 12,000-seat sports and entertainment venue in Las Vegas.
Within the Michelob ULTRA Arena and in select bars and lounges across the property, the incorporation of the agreement will feature a range of properties. Throughout the length of the deal, Anheuser-Busch will have the ability to fund numerous activations and unique on-site special events.
Leader in the entertainment industry
Chuck Bowling, President and COO for Mandalay Bay said: “We’re pleased to welcome Anheuser-Busch, a company we have great admiration for, as our naming rights partner at Mandalay Bay.
“As the leader in the entertainment industry, we look forward to working with the Anheuser-Busch team in our shared commitment to providing guests unforgettable entertainment experiences.”
Leading destination of live sports
One of the industry’s leading destinations for live sports, featuring professional and college basketball, big artist concerts and championship boxing, among others, is the newly named Michelob ULTRA Arena in Las Vegas. The venue is home to the Las Vegas Aces of the WNBA, and has hosted high-profile events including Ultimate Fighting Championship (UFC) events, Latin GRAMMYs, NHL Awards, Latin Billboard Awards, World Finals of the International Swimming League, Miss USA, and more.
Matt Davis, Head of U.S. Sports Marketing for Anheuser-Busch said: “Las Vegas is one of the world’s most exciting sports and entertainment destinations, and Mandalay Bay is regularly in the midst of all of that excitement.
“As the world returns to traveling and enjoying entertainment, we look forward to all of the events to come at the Michelob ULTRA Arena.”
The arena underwent a refresh in 2019 with significant improvements to the experience of the guest event, including enhancements to the seating, concourse and in-arena signage of the venue, options for food and drink, locker rooms, technology and lighting system.