Malta Gaming Authority Grants Licence To High 5 Games

High 5 Casino, a subsidiary of independent casino games provider High 5 Games, has been approved for entry into the real money gaming market after the Malta Gaming Authority has granted a Type 1 B2C licence.

The new online casino will now be launched as a result of its approval on H5 G’s proprietary igaming platform, Vault, which is embedded with innovations that the company envisages will’ define the future of online and mobile gaming.’

Vault incorporates the’ Brain with Benefits ‘ technology developed by the New York developer that monitors players in real-time and at all stages of the customer lifecycle in order to provide a truly personalised experience for the user.

The application tracks, promotions and incentive management system, CRM and data segmentation, content management and account management of players, before automatically triggering’ Benefits’ across the app and games, ranging from small surprise game features to fully flexible content libraries and user journeys.

High 5 Games CEO Anthony Singer has commented: “We’re really excited to be launching High 5 Casino into the real money gaming market. Vault with our Brain with Benefits technology is set to bring forth the next generation of online and mobile.

“Oracle the brain will be present at ICE London 2020, head to our booth to learn more about how this new technology will cleverly bring a new unprecedented gaming experience.”

The technology is based on artificial intelligence and machine learning frameworks developed by Google. Google’s technology, a long-term H5 G iGaming partner, has been implemented across High 5 Casino in the social casino world, as well as the company’s range of tentpole games, and is set to be rolling out across platform level and across all games in the near future.

As far as the Vault platform is concerned it is built from the virtual casino of H5 G and sees worldwide use. Now available for real cash play, High 5 Casino will carry the entire portfolio of games from High 5 Games, as well as a number of titles from leading third-party suppliers.

In addition, the Vault platform will also be made available to operators and network suppliers, and the business exhibiting on booth N1-421 at ICE London 2020 is expected to exhibit.