High 5 Casino, a subsidiary of Independent Casino Games provider High 5 Games, has been approved for entry into the real money gaming market after the Malta Gaming Authority (MGA) granted a B2C Type 1 licence.
The new online casino will now be launched as a result of its approval on H5 G’s proprietary iGaming platform, Vault, which is embedded with innovations that the company plans to’ define the future of online and mobile gaming.’
Vault incorporates the ‘Brain with Benefits’ technology developed by the New York developer that monitors players in real-time and at all stages of the customer lifecycle in order to provide a truly personalised experience for the user.
The application tracks, promotions and incentive management system, CRM and data segmentation, content management and account management of players, before automatically triggering ‘ Benefits ‘ across the app and games, ranging from small surprise game features to fully flexible content libraries and user journeys.
Anthony Singer, CEO of High 5 Games, commented: “We’re really excited to be launching High 5 Casino into the real money gaming market. Vault with our Brain with Benefits technology is set to bring forth the next generation of online and mobile.
“Oracle the brain will be present at ICE London 2020, head to our booth to learn more about how this new technology will cleverly bring a new unprecedented gaming experience.”
The technology is based on artificial intelligence and machine learning systems developed by Google. Google’s technology, a long-term H5 G iGaming partner, has been deployed across High 5 Casino in the social casino region, as well as the company’s portfolio of tentpole titles, and is expected to be rolled out across platform level and across all sports in the near future.
As far as the Vault platform is concerned it is built from the virtual casino of H5 G and sees worldwide use. High 5 Casino will soon be available for real money play featuring the full portfolio of High 5 Games games, as well as a range of titles from leading third-party providers.
In addition, the Vault platform will also be made available to operators and network suppliers and will be shown on booth N1-421 by the exhibiting company at ICE London 2020.