LV Bet Extends Vanarama National League Sponsorship

LV BET reported that its partnership agreement with the Vanarama National League has been extended and expanded until the end of the 2020-2021 season.

The bookmaker will continue to act as the ‘official betting partner’ of the North and South divisions of the Vanarama National League, gearing-up for a vital non-league football season.

LV BET has acted as the Vanarama National League ‘s chief sponsor since 2019, collaborating on the community projects of the league and serving as the main UK association with amateur football clubs.

During a disrupted 2019-2020 season, in which the North and South of the league had to be concluded on a points per game basis, LV BET was cited as a vital partner, with six playoff teams playing in knock-out matches for promotion to League Two.

Marcin Jablonski, Chief Commercial Officer of LV BET, praised the perseverance of the Vanarama National League through its disrupted season, which ended with all playoff matches broadcast on BT Sport.

“The National League have been really open and transparent throughout the back end last season and worked with us to ensure we could maximise exposure during the end of last season,” Jablonski said.

“They worked tremendously hard to ensure the play-offs could be delivered and we received an over-delivery in broadcast branding during the National League play-offs including assets at Wembley during the Final. With the streaming coverage of matches during the play-offs, we also received additional value where fans were watching the games.”

Last weekend, with a complete schedule of North and South divisional matches, the Vanarama National League began its 2020-2021 season. LV BET, as a key betting partner, will continue to support the ‘community first’ strategy of the league, encouraging safer gaming and understanding of mental health across league grounds.

Backing up another season with LV BET, National League CEO Michael Tattersall said: “The National League is pleased to extend its successful partnership with LV BET, who will sponsor the 2020-21 campaign whilst promoting responsible gambling. We are grateful to LV BET for demonstrating loyalty to the National League competition as they expand their presence in the UK market.”

Adrian Sidowski, LV BET ‘s CEO, stated: “We’re excited to continue our support of the Vanarama National League for a second season. The partnership enables us to grow our visibility in the UK and reach a wide audience of UK football fans who follow their local teams. Through smart promotions and competitions, we will maintain a strong connection with fans, bringing them closer to the action.”