LuckyStreak Becomes Latest Yggdrasil Affiliate

LuckyStreak, a live dealer and network solutions provider, has been the new Yggdrasil franchise affiliate, with the aim of expanding its portfolio through the group’s technologies, software, and services.

By exploiting Yggdrasil’s technology stack and portfolio offerings, LuckyStreak will be able to scale its B2B market operation while still acquiring the ability to commercialise its growth plan.

Part of the franchise deal

LuckyStreak will have access to Yggdrasil’s entire in-house gaming library, back-office, Boost advertising software and material produced by YG Masters partners, as well as the GATI technology, as part of the franchise licence deal.

GATI (Game Adaptation Tools & Interface) is a preconfigured, regulation-ready production toolkit that helps studios and game creators to use standardised technologies to build and sell games around the world.

Björn Krantz, chief of global market operations at Yggdrasil said: “With our franchise offering we give partners a cost-effective way to set up, launch and operate their own B2B igaming operation with Yggdrasil’s games at the core.

“We are delighted to have LuckyStreak on board and the deal will enable them to access everything that has been created by Yggdrasil in the past eight years and will allow them take their business operations to the next level.

“We are extremely pleased with the success of the franchise proposition and we continue to work towards our mission of being the leading worldwide publisher of online gaming content.” 

B2B gaming solutions company

LuckyStreak is a B2B igaming solutions company with its global LuckyStreak connect business offering. It was created in 2015 and specialises in the production and hosting of live casino games with its own proven live studio and technology.

Ady Totah, LuckyStreak’s co-founder and CEO, added: “We are excited to become a franchise partner and to effectively scale our business opportunities, and enhance our offering to partners by using Yggdrasil’s proven technology, tools and services.  

“Through Yggdrasil’s Franchise proposition we can access premium content in our key markets and accelerate our aggressive business strategy. We can’t wait to get started.”