By broadening its current collaboration terms with EveryMatrix, Luckbox has updated its live sports inventory.
Broadening live sports coverage
The expanded agreement would allow Luckbox to broaden its live sports coverage to 105 traditional sports, with 85,000 pre-match events, 70,000 live events, and 450 types of bets as well as bet creator and cash out features being accessed by the esports betting platform.
The collaboration builds on an initial agreement signed in 2019 that saw Luckbox launch esports betting with OddsMatrix, the sportsbook platform of EveryMatrix.
Proven success story
Ebbe Groes, EveryMatrix’s Group CEO, commented: “The team here at EveryMatrix is very happy for Luckbox’s progress. Our partnership has proven to be a success story and our excellence within esports absolutely owes a great deal to working with Luckbox.
“Adding live sports will help address a broader audience, bring over more punters and introduce them to this new and exciting world of esports while providing some diversity.”
As a big step in the company’s global growth plan, Luckbox celebrated the alliance, having recently listed on the Toronto TSX Venture Exchange in 2020.
Quentin Martin, of Real Luck Group Ltd – the parent company of Luckbox, said: “The timing of this announcement could not have been better as the Super Bowl, the largest sporting event in the United States and a top 5 event globally, gets underway this week.
“Our partnership with EveryMatrix allows us to roll out the functionality with the Australian Open tennis and rugby union’s Six Nations on to the Luckbox platform following Super Bowl LV.”
Martin recently called on Luckbox to conduct a recruitment campaign in an effort to hire new marketing and engineering talent in order to sustain the growth momentum of the company.
Martin continued: “Luckbox is a world-leading destination for esports betting, but we know most of our players also love traditional sports. This new functionality means they can bet on hugely popular sports such as soccer, basketball and hockey from the convenience of Luckbox – a single and secure platform that now integrates esports and traditional sports betting.
“On behalf of Luckbox, I want to thank EveryMatrix for helping us integrate traditional sports betting into the Luckbox platform.”