Luckbox has announced that, in collaboration with Publishme, it will develop its own “in-house content studio,” bolstering its global expansion directives.
Nevzat Uçar, a former Red Bull and Riot Games executive who joined Luckbox as its new Head of Content at the beginning of the year, will lead the initiative.
Luckbox has recognised content as a vital discipline as it tries to lead in and establish a mass-market brand for esports worldwide audiences, after the oversubscribed IPO of its parent company Real Luck Group on the Toronto Ventures Exchange.
“I’ll be leading our Publishme relationship to build our exclusive, in-house content studio to convert our ideas and content strategy into action and realisation,” Uçar commented.
“The Publishme team will support Luckbox in creating written, visual and video content as well as graphic design, creating esports tournaments, helping on influencer management and production. They’ll work with us to convey our message to the esports and gaming audience through our owned and managed channels.”
Istanbul-based Publishme is a full-service marketing firm that specialises in gaming-related corporate advertising and brand activation with gaming audiences.
Leading game publishers Epic Games and Activision are among Publishme’s customers, and the agency is also working on gaming engagement initiatives for Red Bull, MasterCard, and Unilever.
Publishme CEO Özgür Özalp said: “I believe that Luckbox’ s global vision and the upcoming projects that we will develop and execute together will create a huge differentiator in terms of attracting customers. We’re excited that we’ll be able to share our projects and contents with the global gaming community.”
New Chief Executive Thomas Rosander, who replaced outgoing incumbent Quentin Martin as the esports bookmaker’s CEO last month, praised Luckbox’s content approach.
Rosander has been tasked with improving Luckbox’s mass-market offering, directing the firm’s new marketing effort, after securing fresh working capital through Real Luck Group’s TSXV IPO.
Drive to scale customer acquisition efforts
He said: “This partnership represents the beginning of our drive to scale our customer acquisition efforts. Our Head of Content, Nevzat Uçar, is highly experienced delivering content that resonates with targeted audiences, especially at his prior roles at Red Bull and Riot Games.
“We are confident that Publishme will complement his skills to drive content that will bring esports and gaming audiences on to our platform.”