Over the last year, LSports has seen a 90 percent increase in in-play coverage, which has aided in mitigating the pandemic’s effect.
The sports data betting feeds provider clarified in the first few months of 2020 that its esports feed – which covers more than 15 famous games – was a key driver of success.
LSports CEO and co-founder Dotan Lazar said: “The lack of events to bet on did have a short and long-term effect on the industry.
“We were overwhelmed by it the same as everyone else, but we quickly realised that there’s much more we can offer to our customers.
“During the past 12 months, the company has greatly enhanced its coverage, ensuring that the bookmakers had and will continue to have sufficient alternatives to the popular sports.”
Along with esports, LSports expanded its data portfolio to include special bets on bowling, weather, TV & novelty, politics, and the lottery, all of which have been introduced as new opportunities for punters with too much live sports activity on hold.
Because of the success of those niche markets, the supplier has added chess, netball, hurling, alpine games, outright sports, table tennis, and sumo to the mix.
As a result, LSports currently covers 60 individual sports on a monthly basis, with an average of 125,000 pre-match and 65,000 in-play games and over 2,000 markets.
Lazar added: “We’re constantly adding new sports, events, leagues, and markets to our coverage. LSports had always prided itself on being at the forefront of technology and thanks to our data and our new STM product, I believe that we are.”