Javier Manceido Laczo has been named as LSports’ new LatAm & Iberia agent, bolstering the company’s presence in the Latin American market.
Manceido Laczo has over 15 years of experience in the betting and gaming industry, having worked for companies like as Genius Sports, Optima Gaming, and Sportradar.
LSports CEO and co-founder Dotan Lazar said: “I think LSports’ understanding of these markets is extremely important. In the past couple of years we’ve had tremendous growth, we want to keep that going.”
Manceido Laczo’s “control of the Spanish, Portuguese and English languages will help make LSports more accessible to its customers and enrich the company’s understanding of the market,” according to LSports.
“We must keep in mind that the LatAm and Iberia economies, cultures and relationships are not the same,” added Manceñido Laczo.
“It’s not possible to offer the same product or deal to every customer, they all need to be defined by our market analysis, our understanding of each operator’s needs and strategies, and have tailor-made solutions based on these parameters.”
This news comes as part of LSports’ commercial goal to expand into the American market, which includes a data exclusivity arrangement with AUDL.