Lovelace Consultancy and Fast Track have joined forces to bring a Gameplay Risk Engine to the igaming industry via their new platform, Greco.
The partnership’s goal is to close a gap in risk management processes and provide operators with a unified view of all risk indicators in the player journey.
There are few safeguards beyond this point, as most operators rely on solutions for detecting risk and fraud during registration and verification. Furthermore, these solutions do not protect operators from the costs incurred as a result of risky behaviour displayed during gameplay.
Real-time analysis of players’ gameplay and betting behaviour
Greco will fill this void by providing real-time analysis of players’ gameplay and betting behaviour, aided by AI. This can be used to identify risks such as casino advantage play, sport advantage play, collusion, undermining bonus engines, and exploitable slot machine abuse. Furthermore, it will allow operators to automate the detection of abusive players.
Ozric Vondervelden, co-founder of Lovelace Consultancy said: “We are very excited to be turning our vision of a utopian product solution for risk management into a reality with such an innovative partner.
“Vulnerabilities exist in the void between siloed departments and are cemented by technological, resource, and knowledge barriers. The Gameplay Risk Engine will be the last piece of the puzzle in forming a full risk management process for operators.
“Risk can be measured at all stages of a player’s journey. As well as identifying risk where it has so far been overlooked, we will provide a single view of risk, facilitating true lifetime and evolving risk segmentation for the first time. This will open up a whole new area of automated and customised marketing and player journeys.”
Greco’s centralised gameplay data will allow igaming operators to more accurately assess player value, send marketing based on a player’s risk profile, and customise verification pathways, in addition to allowing operators to more efficiently identify each player’s risk level.
Accurately assessed player value
Simon Lidzén, CEO and co-founder of Fast Track added: “We are thrilled to partner with Lovelace on this new venture. Fast Track’s primary objective is to help operators scale, and with this new GRE we can put gameplay analysis and player risk management on auto-pilot.
“Together we will eliminate the abusers from the crowd which will allow operators to deliver a far better experience for legitimate players. This is a key investment to realize our vision, and deliver the industry-first self-learning engagement platform.”
Lovelace identifies high risk gameplay behaviours and the people who take advantage of them, with a focus on bonus abuse and multi-accounting, and has assisted a large number of operators in improving their risk processes over the last few years.
Meanwhile, Fast Track provides a real-time engagement platform tailored to igaming operators.
Currently in development with a select group of partners who have been invited to participate. Greco will combine the knowledge and insights gathered by Lovelace over the course of its years of research on this topic with Fast Track’s “powerful” tech stack.