LOTP Engage AffiliateINSIDER For ‘Live Fantasy’ Launch

Fantasy operator Lord Of The Pot (LOTP) has engaged AffiliateINSIDER to support the launch of its interactive app and affiliate offering for its Tokipot.com brand ‘Live Fantasy’ sports and esports competitions.

This proprietary product seeks to distinguish itself from other fantasy deals by offering consumers the ability to choose and edit a fantasy lineup during a live game, enabling players to match their points and earn cash prizes with pro-gamer strategies and tactics.

A community of gaming enthusiasts have created the platform to offer a completely unique and fresh fantasy gaming experience for sports bettors and gamers. The Live Fantasy product from Tokipot offers players the chance to position their picks by day, week or month during live games and during the season.

Karen Yates, the Lord of the Pot director, said: “We are very excited to have AffiliateINSIDER’s experienced digital marketing team on board to help us develop and launch our affiliate program. They have an incredible amount of affiliate marketing and digital know-how across the iGaming industry, that we are confident we can leverage to help us build a tailor-make a successful affiliate program for many global affiliate partners.”

Robust affiliate program strategy

AffiliateINSIDER and Tokipot will soon launch what they describe as a ‘robust affiliate program strategy’ backed by leading technology providers such as Pragmatic Solutions, Optimove and Payment IQ integrated payment provider. Tokipot says this set-up will provide efficient customer conversion and quick precise payments, along with proprietary gaming software built to support proprietary gaming software

The founder of AffiliateINSIDER, Lee-Ann Johnstone, added: “AffiliateINSIDER has built a strong reputation for delivering key affiliate marketing strategies for clients who want to launch successful innovative affiliate programs worldwide. Our team is adept at working with clients who are disrupting and creating new engaging experiences for affiliates to promote. We are looking forward to helping Tokipot deliver a successful affiliate program launch.”

The partnership will aim to deliver a trustworthy affiliate program that competes with conventional fantasy and sports betting brands by combining the product creation and affiliate marketing and iGaming experience of both businesses. This month, the affiliate program launch is expected to take place.