Lord Sebastian Coe, a four-time Olympic medalist, has been named to Sazka Entertainment’s Board of Directors.
Lord Coe is the current President of the International Association of Athletics Federations (IAAF), and he was influential in London’s campaign to host the 2012 Olympic Games. On Tuesday, he began serving as a non-executive director of the Pan-European lottery operator.
Despite the fact that Sazka governance’s UK subsidiary Allwyn is competing in the UK government’s Fourth National Lottery Competition, Lord Coe will not be involved in any country-specific operations or any country’s bid to manage their national lottery business.
Chairman of Sazka, Karel Komarek, stated: “Lord Coe has been a colossal figure on the world stage of sport, politics and business through his long and distinguished career. We’re honoured to have him join our team as its first Independent Non-Executive Director.
“He brings tremendous additional strength to our international perspective as we strive to maximise the raising of funds for good causes in all of the markets we serve.”
Coe won gold in the 1500m in the 1980 Olympics, and he repeated the feat in 1984, while also winning silver in the 800m. In his illustrious sporting career, he broke 12 world records.
Following his retirement, Coe became a Conservative Party Member of Parliament while also serving as William Hague’s private secretary. He then became the Chairman of the London Organising Committee for the 2012 Olympic bid in London.
Development of support for sport
Coe had this to say about his new appointment: “Over the years I’ve seen the tremendous benefit lottery funds have brought to grassroots and elite sport across the globe.
“I’m looking forward to joining a team with a proven track record of supporting sport at all levels in the countries where it operates. My role will be to ensure that we develop our support of sport further and ensure that Sazka Entertainment is a powerful driving force behind grassroots and elite sport funding across Europe and beyond.”
Coe’s appointment comes as Sazka seeks to become the UK National Lottery’s licence holder. The fourth tender for the licence is presently underway, in which Sazka, operating under the name Allwyn in the United Kingdom, is competing against incumbents Camelot, Sugal & Damani of India, and Sisal of Italy.
The tender winner will be announced in February of next year, with a two-year handover period following.