LiveScore and Virgin Bet Sign TV Listings Partnership With Abelson Info

LiveScore and Virgin Bet have signed back-to-back commercial agreements with Abelson Info for its live TV and streamed sports listings feed API.

Leading affiliate publisher LiveScore and sportsbook challenger brand Virgin Bet have joined the specialised live sports listing service of the specialised supplier of sports data and odds provisions for global betting stakeholders.

Abelson’s data service provides clients with a 100 percent correct API on all live sports broadcasts on television, OTT, and streaming, as well as monitoring changes in broadcast schedules and assisting partners with resource management.

Abelson broadcast data integration was backed by LiveScore, which provided essential event information to its global app audience looking for precise information on day-to-day sporting events.

Enabling future growth plans

James McKay, Sportsbook Director at LiveScore said: ”Abelson is another great supplier which will help enable our future growth plans.

“They have a good track record within the industry and we look forward to working with them over the next couple of years.”

Meanwhile, as part of its worldwide development aspirations, Virgin Bet in the UK is planning to add Abelson listings for a variety of areas.

Reuben Thomas, Commercial Director at Abelson Info, said: “We are excited to welcome LiveScore to our list of partners for the TSS feed; it’s good to see our service added to the offering of a business with a truly global audience. It perfectly complements the impressive streaming content and betting opportunities that LiveScore offers.”

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About Joe Kizlauskas

Joe is a seasoned iGaming copywriter and speaker who has been in the business since 2015. He's written more words on all elements of iGaming than he likes to remember, and he's contributed material to a number of well-known brands. Joe may be seen playing 5 a side, at the gym or playing games on his Playstation when he is not writing.