After entering the regulated Italian igaming market through an agreement with online casino operator Sisal, Live 5 has made the latest phase in its global expansion ambitions.
The agreement with Sisal has been supported by Live 5 ‘s distribution partner SG Digital, which will see players at the operator ‘s brands be able access a range of the developer ‘s games, including its Billy Gone Wild slot which the firm asserts has “topped the charts in markets around the world”.
The CEO of Live 5, Lloyd Butler, explained: “We are chuffed to say ‘Ciao’ to Italy by launching our games with one of the largest and most established gambling brands in the country, Sisal. We believe its players will love Billy Gone Wild and the thrilling experience it offers.
“Italy has been a key target market of ours for some time now and we could not have entered the region were it not for our incredible distribution partner, SG Digital. We have ambitious expansion plans for the rest of the year as we look to move from rising star to power player.”
The provider of online casino content began life with a focus on the UK market, but the company says it “has its sights firmly set on becoming a truly global slot developer” as it continues to aim for tier one status.
Live 5 ‘s arrival in Italy forms part of the developer’s international expansion plans that have already seen a plethora of launches start this year, alongside firm’s such as Canada’s state lottery operator Loto Quebec. For the coming months, additional market releases are said to be scheduled.