Liga MX Signs Streaming And Integrity Deal With Genius Sports

A streaming and integrity agreement has been signed with Genius Sports Group by Mexico’s football governing body, Liga MX.

As part of the contract, the data and technology firm will have exclusive rights to collect data from the English Premier League, Serie A, the Argentine Football Association and Dimayor Colombia, then distribute it to licenced US sportsbooks.

The newly established alliance will also further engage football fans by offering low-latency streams to betting operators and broadcast outlets from any Liga de Expansion clash, in order to raise the global profile of the tournament.

“As one of the highest quality, most passionately followed leagues in world soccer, we are delighted to be supporting Liga MX at such a critical stage of its global growth,” said Sean Conroy, Commercial Director of Genius Sports Group.

He added: “Our long-term partnership will deliver value for Liga MX and help to connect Mexican soccer with fans around the world while providing sportsbook operators with security of supply and premium new streaming content.”

In addition, to defend the Mexican divisions from risks of match-fixing and betting manipulation, an integrity programme will be introduced by closely tracking odds movements and cross-referencing them with statistical models to identify any suspicious behaviour.

Enrique Bonilla, LIGA MX’s Executive President, added: “Our league grows in every aspect, development, innovation and the expansion of our international profile are our fundamental pillars. This alliance with Genius Sports Group will help us reach, through data, more fans around the world.

“It is important to highlight that Genius Sports Group’s integrity program will provide real-time alerts for betting-related issues, which strengthens our commitment to transparency.”

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