On Wednesday Asian gambling company LeTou announced a new partnership agreement with eSports giant Fnatic to support its Kuala Lumpur-based Dota 2 team.
LeTou will be the main sponsor of the esports team as they participate in the online battle arena game for multiplayers.
The manager will now have the Fnatic Dota 2 team’s in-game naming rights and will provide exclusive content, tournaments and access to social media.
LeTou CEO Paul Fox said: “LeTou are passionate about our players and partnering with Fnatic gives us the perfect opportunity to engage with their growing esports market.
“Fnatic are known to be the best in the business and we are very excited to work with them to support their Dota 2 team; we will be creating memorable content to bring their community and ours together.”
Glen Calvert, Fnatic COO, said: “Both LeTou and Fnatic have had great success in our respective fields, so it is fitting we are now working together to continue that success.”
Last year, LeTou reached a partnership agreement with the Italian Series A football team Inter Milan, previously sponsored the Swansea City football club in the UK.