LeoVegas will spend €1.1 million in SharedPlay through its LeoVentures investment subsidiary, with the option to expand its ownership in the future if such conditions are met.
Karolina Pelc created SharedPlay, which allows players to share their gaming experiences with one another through, among other things, a multiplayer casino game solution.
Of the investment Gustaf Hagman, LeoVegas’ group CEO, said: “We see a new behaviour in the gaming market as well as in many other digital consumer segments – it’s about sharing your fun and excitement with your friends, but also with others who have the same interest.
Next step in the social casino experience
“The team we are investing in is world-class, and SharedPlay has a unique position with the opportunity to drive the next step in the social casino experience.”
SharedPlay claims to be on a quest to turn solo gaming sessions into enjoyable multiplayer experiences. This, it hopes, will be made possible by players being able to share their experiences online and being a member of a virtual network while playing.
Part of the gaming industry
SharedPlay’s founder and CEO, Karolina Pelc, explained: “SharedPlay was established to capitalise on the opportunities that exist in the current trends in our rapidly growing industry. I have closely followed the development of social platforms, how we consume moving pictures, and how it has become part of the gaming industry.
“We aim to create the best and most engaging product for making casino more social among players. There is incredible potential in the strong engagement that exists among the new generation of casino players combined with a safe and secure gaming experience.
“LeoVegas is a dream partner, as they are passionate about the gaming experience and innovation in product development, and have shown through their other investments that they are proficient at driving growth and creating value.”