LeoVegas Signs US Market Access Deal With Caesars In NJ

Published: 17th May 2021
Author: Joe Kizlauskas
Last Updated: 17th May 2021

LeoVegas will make its first foray into the United States, where it will deliver online casino via a market access agreement with Caesars Entertainment in the state of New Jersey.

The company expects to be able to welcome its first customers in the country during the first half of 2022, after launching its proprietary technical platform in the area.

Crucial US step

The group lauds the crucial step with the US to “become the world’s largest regulated gaming market” ahead of the launch of the LeoVegas brand in the Garden State, which boasts more than 20 brands offering igaming and a gaming tax of 17.5 percent of gross gaming revenue.

For its establishment in the jurisdiction, LeoVegas will use its proprietary technical platform, Rhino, which it claims will include a “unique and competitive gaming experience” for American customers.

‘The King of Casino’

LeoVegas group CEO Gustaf Hagman explained: “We are proud to finally be able to share our plans to establish ourselves in the USA. We think the time and partner are right to launch ‘The King of Casino’ in the USA. 

“The American market has immense growth potential, and players are just now discovering online gaming. In the USA, too, we will focus on what we are best at – offering an innovative, world-class gaming experience directly in mobile phones. 

“Establishing ourselves with our proprietary platform is a strategic decision, and we know from other markets that having full control over our technology is a key competitive advantage.”

Ongoing German market struggles

Earlier this month, LeoVegas commented on its ongoing struggles in the German market, which built on previous concerns raised earlier this year when the company’s Q4 and FY 2020 reports were published.

The online gambling operator said in its latest quarterly update that during the first quarter of this year, “we saw the full effect of the changes taking place” in the country, with new restrictions related to the upcoming regulation affecting results.

However, the group cited Sweden as a market where “the strength of the LeoVegas brand and our product breadth is appreciated by our customers,” according to the company.

For the first time since the temporary COVID-19 restrictions were imposed in July 2020, the Nordic region set a record in Q1, with growth on a year-over-year basis in March.

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About Joe Kizlauskas

Joe is a seasoned iGaming copywriter and speaker who has been in the business since 2015. He's written more words on all elements of iGaming than he likes to remember, and he's contributed material to a number of well-known brands. Joe may be seen playing 5 a side, at the gym or playing games on his Playstation when he is not writing.