LeoVegas Sees Its GoGoCasino Eye Finnish Aspirations

Online gambling operator LeoVegas sees its GoGoCasino igaming entity’s expanded Nordic footprint with an international deployment claimed to be on the cards.

Following a positive launch in Sweden in March 2019, as part of broader expansion plans, GoGoCasino, the first brand to launch on LeoVegas’ patented multi-brand platform, sees Finland as the first on line zone.

The group says the goal “is to take market shares in the target group that values speed and simplicity,” with the outcome so far being said to surpass expectations.

Operating under the group name ‘Brands of Leo,’ GoGoCasino aims to blend the latest casino apps with “a high level of user friendliness and alluring design”.

The organisation was created by a small team, leveraging existing resources within the business, all in line with LeoVegas’ strategy to improve productivity of existing capital in the company.

The patented multibrand platform’s aim is to introduce a range of personalised brands targeting selected target groups.

Another example of LeoVegas strategy is the recently launched LiveCasino.com brand, which boasts an ambition to take the leading position in the live casino sector, lauded as the fastest growing product category on the gaming market.

The multi-brand approach and Products of Leo are part of the company’s growth plan, which will lead to the achievement of the €600 m turnover which €100 m EBITDA financial goals for 2021.

Gustaf Hagman, group CEO of LeoVegas said: “GoGoCasino is the first new brand to be launched on our proprietary multibrand platform, and it is exciting to see that our customers appreciate the product and experience.

“The fact that at GoGoCasino has done so well in the regulated market in Sweden shows our ability to use our proprietary technology to create new, appreciated brands with economies of scale and synergies across the Group. Finland is the first new market for GoGoCasino outside Sweden, and I am looking forward to scaling up the brand internationally.”