LeoVegas Opposes New Measures In Sweden

When the United Kingdom and Spanish authorities abolished temporary limits on COVID-19 imposed two months ago, LeoVegas has once again opposed new measures in Sweden.

Throughout the UK, gaming firms have agreed to limit TV and radio ads to feature only a healthier message about gambling rather than selling their goods.

Restrictions are now being removed after the six-week period, but there is still a voluntary commitment for operators to devote at least 20 percent of their TV and radio ads to healthier gambling until August 31 of this year.

Gustaf Hagman, LeoVegas President and CEO, said: “These are examples of two regulated markets where authorities and players in the gaming market work together to achieve a sustainable and healthy gaming market in the long term.

“The fact that both Spain and the UK now return to the normal regulatory framework is in line with how the outside world relieves previous restrictions in connection with COVID-19. We now also see that many sports competitions are resumed, and the football leagues start again.”

Sweden will impose temporary limits on online casinos from July 2 onwards, which will last until 2021. In addition to the limitations, there is also a deposit limit of SEK 5,000 per week alongside licensees.

Hagman concluded: “Unfortunately, despite criticism from several directions, Sweden is moving in the opposite direction and facing temporary restrictions. There is a great risk that this will erode Swedish regulation even more.

“Copenhagen School of Economics has carried out an independent report which indicates that the black market can amount to as much as 50 percent when introduced. It is far from the authorities’ goal that wants to limit the black market to 10 percent.

“The Swedish Gambling Authority notes that Spelberoendegruppen (the Gaming Addiction Group) has not noticed any change in the number of contacts and the Spelberoendes förening (the Gaming Addict’s Association) notes an increase in people who state trot as a source of problem gambling.”