This week, LeoVegas carried out the first launch of its Pink Casino brand outside of the UK. “To be able to offer world-class entertainment and a safe gaming experience,” the company has introduced the brand to Canada, it said.
The Pink Casino brand, according to the company, embodies entertainment and is aimed primarily at a female audience.
The company, which already has multiple brands operational in Canada, believes that Pink Casino will benefit from the experience and local knowledge it has built up until now. It clarified in a statement that the expansion of the brand was made possible by the active migration of UK brands to the proprietary technological framework of LeoVegas that was carried out this past spring.
The launch is part of the strategy of LeoVegas to use existing brands and resources to deliver profitable growth, it added.
CEO Gustaf Hagman of the Group commented: “It is super exciting to continue expanding in North America. This is a superb way to use our strong brands and deliver profitable growth. I look forward to offering the Canadian market even more gaming fun and entertainment in the form of Pink Casino.”
Canada is now included in the ‘Rest of World’ area of LeoVegas, which accounted for 18 percent of overall sales in the third quarter of 2020. The brand Pink Casino embodies entertainment and is aimed at the target community of females.