LeoVegas Extends Italian Output Through Blueprint Gaming

As Blueprint Gaming takes its igaming suite live with the company, online gambling operator LeoVegas has expanded its Italian output to deepen its reach in the regulated market.

The partnership between the two gaming companies is further deepened by the launch in the country, with Blueprint since 2017 providing a range of slots to LeoVegas across several markets.

The operator now has access to a selection of Blueprint’s “top performing” land-based games from the Italian retail sector, such as Luck O ‘The Irish, which it says has been the stand-out title in the gaming venues of the jurisdictions, following the successful integration.

James Ford, head of casino at LeoVegas said: “Blueprint Gaming’s content is highly regarded in the industry and it made strategic sense for us to enhance our Italian product mix with the addition of its hugely popular retail games, as we will build on our position as ‘King of Casino’.”

“Our Italian player base will now be able to experience slots such as Luck O’ The Irish and LeoVegas Megaways on their desktop and mobile devices for the first time and we’re sure they’ll prove very popular with players.”

The AAMS-certified Blueprint claims that the agreement would enable the operator to reach a broader audience in the world, such as praising its own deepened regional footprint.

Jo Purvis, Blueprint Gaming director of marketing and relationships, added: “LeoVegas have a great track record operating our games and we’re delighted to be partnering with them in Italy and providing several exciting titles for their online offering.

“Our retail games have been transformed for online to ensure they appeal to a wide range of players. We’re looking forward to supplying LeoVegas players with our compelling content over the coming months.”