LeoVegas Betsson & Kindred Group Share Insights On Anticipated Dutch Debuts

The newest overseas operators to reiterate their commitment to the Netherlands and detail what each believes is a feasible road to market are LeoVegas, Betsson, and Kindred Group.

The latter has indicated that it will not prevent Dutch citizens from using its services, saying in a statement that  “it is our understanding that there is no request from Dutch officials that international operators, post 1 October, block Dutch citizens from accessing their services.”

KSA clarity

In collaboration with the Dutch online gaming trade group NOGA,  Kindred has sought clarity from the KSA, which had earlier stated in a letter to operators that “parties are entitled to a licence on the basis of this policy rule, but it does not exempt them from enforcement.”

During its evaluation time, Kindred emphasised that it had complied with all cooling-off regulations, including hosting no.nl or Dutch language websites, as well as discontinuing all local marketing and Dutch payment capabilities, stating that “we are not actively targeting Dutch customers.”

The operator also stated that it had passed all required audits in order to comply with the country’s online marketplace’s first window, and that it will seek for a licence in the fourth quarter of this year.

Dutch license requirements

“Kindred continues to put a safe gambling environment at the very core of our strategy and operations, and already now comply as much as possible with all Dutch license requirements and are fully dedicated to consumer protection, preventing addiction and combatting fraud and crime. An important part of this is our ambition to reach zero per cent revenue from harmful gambling by 2023,” the group’s statement read.

Adding: “We see the opening of the online gambling market as a very positive step for all involved and we are looking forward to receiving our Dutch license during 2022 and thereby be able to enter the Dutch market, as well as positively contributing to the Dutch society.”

Betsson, on the other hand, intends to stop admitting Dutch customers across all of its sites, ahead of a future goal of functioning under the new regime, based on a different interpretation of the legislation.

From Q4, it is expected that this will reduce the group’s operating profit by SEK 25 million (£2.11 million) on a monthly basis. When a licence from the Dutch market can be issued, the long-term financial impact will be determined.


Pontus Lindwall, CEO and president of Betsson said: “Compliance with laws, rules and ethical standards in the countries in which we operate is a foundation for Betsson.

“We have a strong belief in the Dutch market, and we have a clear ambition to operate under the new Dutch regulatory framework in the future, making us able to yet again offer Dutch customers an outstanding and sustainable customer experience.”

Provision of services

In addition, LeoVegas has announced that it, too, has decided to stop providing services in the nation, ahead of filing its own licence application later this year.

“LeoVegas Group has over the past few years taken various measures to ensure full compliance with the Dutch prioritisation criteria and the policies published by the Dutch regulator KSA,” the group’s update read.

“The Netherlands has accounted for a low-to-mid single-digit share of the group’s total revenues in recent quarters. Further updates will be given in connection with the quarterly report on November 11.”

Earlier in the day, Entain said that it will stop supplying its services to players in the Netherlands, expecting to lose £5 million per month in EBITDA.

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About Debbie Hewlett

Debbie is an internet journalist with many years of writing experience with a focus on bingo and gaming. Debbie has written reviews and useful information for gamers and readers on a variety of websites.