By launching the second brand on its proprietary multi brand site, online gambling operator LeoVegas has added more scope to its portfolio.
LiveCasino.com aims to become “the preferred choice for anyone who loves live casino and the ambition is to take the leading position in the gaming market’s fastest growing product category.”
The new company, founded and launched by multibrand unit Brands of Leo in the region, will be managed by the same team that produced GoGoCasino.
With support from the central organisation and proprietary technological infrastructure of LeoVegas, the firm asserts that strength can be gained through its game product, payment solutions, marketing and enforcement, as well as other expertise and economies of scale.
Combined with LeoVegas’ proprietary technology, the multi-brand strategy aims to introduce more personalised products in the future and thus complement and diversify the brand portfolio.
Gustaf Hagman, Group CEO at LeoVegas explained: “We are proud and excited to launch LiveCasino.com on our proprietary technical platform. The team has done a fantastic job of taking the entire live casino experience to a whole new level.
“LiveCasino.com is now being launched globally in a number of English-speaking countries, and the ambition is to launch in several of the group’s locally licensed markets going forward. Given our ambition to take a position as the global leader in online casino, it is natural to offer a brand targeted at live casino.
“We want to create a natural gathering place for everyone who loves playing games such as roulette and blackjack. The brand offers a unique and innovate way to log in and register as a customer. This is industry-first and contributes to it being the best gaming experience in live casino.”