Leadstar Media, a sports betting affiliate, has obtained a Vendor Minor sports betting licence in Colorado, bringing its total US presence to six states.
The Colorado Division of Gaming granted the firm the licence, which permits it to collaborate with other operators in the state. Unitedgamblers.com, Bettingscanner.com, and Sportsbooksonline.com, which will be the company’s first website to exhibit legal online sportsbooks to Coloradans, are the company’s current offerings aimed at the US market.
The Centennial State does not require in-person registration, which the company claims is critical to its business model.
Exciting US market
CEO Eskil Kvarnström said: “I’m happy to announce that we’ve been granted a license to operate in Colorado. The US is a very exciting market for the online sports betting industry and we can see it becoming one of our most important markets in the future.
Colorado specifically has a huge sports interest and is home to several big league teams as well as popular college teams. In addition, it’s a state where you don’t need to register at a physical location, but can do it all online which makes it a really good state for our business model.”
He added: “Colorado is the sixth state we enter following New Jersey, Pennsylvania, Indiana, Iowa, and Illinois. Through our products, we will offer the people of Colorado the very best options for online sports betting – all licensed and legal. Entering Colorado follows Leadstar Media’s expansion plan and broader vision of becoming the leading sports betting affiliate.”
Leadstar Media, which sees the United States as a key market, recently announced that its main product Bookiesbonuses.com will soon be available in the United States. Additionally, the corporation has applied for a licence in Tennessee, with Virginia, West Virginia, and Michigan following closely behind.