Online gambling partner Leadstar Media has extended its range of Italian goods by launching Mondositiscommesse.it, a new website.
It is the second bookmaker comparison platform for the company based on acquisitions of organic customers for the Italian market.
It was designed primarily to attract Italian players as part of its strategy to expand global market share through organic growth, coming only two years after Bookmakerbonus.it was launched in September 2018.
Leadstar Media CEO Eskil Kvarnström has said: “Italy has been one of our best-performing markets in the past six months and Mondositiscommesse.it will help us cement our position even further as a top affiliate in the region.
“Mondositiscommesse.it will target the Italian market but from a slightly different angle than Bookmakerbonus.it. This launch is a great step for our international expansion into regulated markets and I’m confident that it will help us become the leading sports betting affiliate in Italy.”
According to Kvarnström, Leadstar Media is focused solely on organic development, and has done so effectively in more than 20 different global markets.
The business is turning toward the current at a time when M&A dominates the landscape. “It’s not on our radar at the moment to acquire or to be acquired,” he explained.
“Organic growth has always been at the core of Leadstar Media and it will continue to be. We believe that sustainable growth over time is the best direction for us and I’m very confident that we will become the leading affiliate in several markets by following this strategy.”