Leadstar Media affiliate Plans To Capitalise On Emerging US market

US online gambling has advanced at breakneck pace nearly two years since each American state was given the power to establish its own sports gambling laws. That is the opinion of Eskil Kvarnström, CEO of Leadstar lead generation company and United Gamblers sportsbook comparison website.

So far, nine states have launched legal online sports betting, including New Jersey, Pennsylvania, and West Virginia. A further six, including Michigan, Colorado, and Tennessee, are scheduled to launch in 2020 as the online industry in the United States is going from strength to strength.

Ideally positioned to capitalise on the evolving US market, Leadstar Media and United Gamblers is a catering project for US players seeking the latest legal gambling news about their state and the best legal sports betting sites to sign up with. It is the latest in a line of releases for the Swedish company during a busy two years.

Leadstar now has a presence in over 12 countries, having launched its sports betting comparison service and respective brands in Sweden, Norway, the UK Germany, Italy, Spain, Brazil, Colombia and the USA.

By introducing United Gamblers to the ever-growing portfolio of the company, Kvarnström expressed his thoughts on the project’s immense potential.

“The US is as exciting as it gets right now. As we’ve seen in New Jersey and Pennsylvania, people are really enjoying betting on sports online,” he said. “As demand for legal sports betting grows in other states, it’s our aim for United Gamblers to become the go-to online destination for all levels of player looking for a safe and enjoyable online gambling experience.”

Although gambling in the US is starting to take shape, it is still a maturing industry. Not everyone has legal sports betting available in their state, and for many Americans in particular online gambling and online sports betting has been regarded as an illegal pastime.

The primary aim of United Gamblers is to break down those barriers and make players aware that safe and legal choices now exist. Likewise, bridging the gap between gaming operators and potential new players needing information as to whether a platform is, first, accessible in its state and, secondly, secure.

Gaining consumer trust, however, is nothing new for Leadstar. Like other ventures worldwide, United Gamblers follows the same philosophy, focused on offering impartial reviews of the available online gambling options.

It involves both domestic and international players in the US, such as the Daily Fantasy Sports team, FanDuel and DraftKings, which dominate the legal landscape in New Jersey, Pennsylvania, West Virginia and Indiana. Currently available in selected states are PointsBet, Unibet, Wiliam Hill and 888 Sport, and ranked and rated on United Gamblers.

However, website users can find useful advice on a variety of topics like deposit / withdrawal approaches, account formation and sports betting applications. The homepage features a US map which gives a clear overview of each state’s legal gambling situation, updated as and when a new state becomes legal.