Leadstar Expands Global Footprint Taking My Betting Site Down Under

After bringing its My Betting platform to Australia, Swedish iGaming partner Leadstar Media has extended its global reach.

My Betting Sites was launched in 2019 and provides users in the UK , Canada, Kenya, India, Nigeria and New Zealand sports betting content and bookmaker reviews. The new extension into Australia marks the 21st operating jurisdiction of the affiliate.

Eskil Kvarnström, CEO of Leadstar Media, said that the launch of My Betting Sites Australia, together with the October launch of My Betting Sites New Zealand, is part of the company ‘s strategy to provide new punters from around the world with sports betting comparison sites.

“Entering the Oceanian iGaming industry, in Australia and New Zealand, was a natural next step for us as we look to target markets with strong sports betting industries and a high demand for quality online betting sites,” he said.

“Australia has one of the highest rates of betting per capita, and its strict licensing system has meant that all of the online operators there have well-regarded, quality sites.”

Leadstar will give Aussie punters the ability to compare the most popular betting sites in the country with in-depth reviews written by Australian betting experts by expanding its reach down under.

Kvarnström continued: “Our aim is to facilitate punters’ needs as they search for the best betting sites in Australia. As with all our products, we want to make the sports betting experience seamless for both beginners and for more experienced players.”

Having also extended its activities to Japan, France , Brazil, Peru and Italy this year, Jacob Ljunggren, Director of Products at Leadstar, emphasised that the addition of the Australian market provides the growing business with a range of new, exciting opportunities.

He added: “Australia has been one of those markets we’ve wanted to enter for a while now. Aussies love sports, and betting, and we have a proven track record of helping sports fans find the top betting websites in their country, so we’re excited to also begin helping Australians too.

“We’ve got a great team working on My Betting Sites Australia, some old heads and some young talent, which will help us to create a product that we believe will become one of Australia’s top sports betting affiliate sites.”

With proposals for a Romanian, Finnish, Hungarian and a third Spanish site already in the works, global expansion does not seem to be slowing down for the affiliate.