Las Vegas Golden Knights Sign UPickTrade Deal

The NHL’s Vegas Golden Knights have signed a multi-year contract with UpickTrade, a Guadalajara-based sports recommendation service.

UpickTrade has been named as an Official Sports Pick Service Partner of the club under the terms of the contract, which was confirmed by Golden Knights President Kerry Bubolz this week.

Mexican corp and NHL team

According to Bubolz, this is the first sponsorship arrangement between a Mexican corporation and an NHL team.

As an official Golden Knights affiliate, UpickTrade will be featured on the web and social media sites of the team, as well as on the boards with an in-game element and in-arena branding.

Historic moment

Golden Knights Vice President of Global Partnerships Mike Mungiello said: “We are thrilled to partner with and become the first professional sports franchise to partner with a sports recommendation service. We are hopeful our fanbase will make a part of their sports pick betting process.”

Carlos Lazo Reyes, CEO of, added: “As an Official Sports Recommendation Pick Service of the Vegas Golden Knights, it is a historic moment in the sports betting market. We are the first sports recommendation pick service to partner with a major professional sports franchise. 

“The Vegas Golden Knights are a dynamic sports franchise that has been successful since their inaugural season in 2017. Our company, also began in 2017 and has now grown to over 6,000 subscribers to our sports recommendations service worldwide.”