The National Football League (NFL) and DraftKings Inc., a sports technology and entertainment firm, have announced a landmark partnership to make DraftKings the League’s first official Daily Fantasy Partner. This agreement includes exclusive sponsorship of the category of daily fantasy sports (DFS) with access to NFL branding and more across DraftKing ‘ DFS product suite and content platforms.
The partnership between DraftKings and the NFL aims to further enhance the customer experience around the sport that has proved to be by far the most popular, both domestically and abroad, with almost 90% of all DraftKings’ customers playing in a daily NFL fantasy contest.
Jason Robins, Chief Executive Officer at DraftKings spoke of his delight: “This is a defining moment in the industry, and we are thrilled to become the first daily fantasy sports partner to enter into a formal relationship with the NFL.
“Throughout our discussions with the League, it was evident we share a common vision around the future of fan engagement, and we are excited to continue on this unique journey with the NFL as our Official Daily Fantasy Partner.”
Chief Revenue Officer and Executive Vice President of NFL Partnerships Renie Anderson said of the partnership: “Daily fantasy football has been a tremendous vehicle for fans of all types to deepen their engagement with the NFL.
“We’re thrilled to partner with DraftKings, a clear leader in the daily fantasy space, as they continue to innovate and provide our millions of fans additional ways to interact with and enjoy the NFL.”
The NFL and DraftKings will collaborate as part of the agreement on a range of content and product offerings that players can engage with on the DraftKings DFS app, as well as on integrations across NFL media properties. There are no promotional rights for sports betting in the DraftKings-NFL partnership.