In eight of their stores across the UK and Ireland, Ladbrokes and Coral have agreed to install the latest immersive Racing Post Digital Betting Shop Display (BSD).
The decision that Ladbrokes and Coral hope will help build ‘the betting shop of the future’ comes after the operators step away from in-store print newspapers, replacing digital displays with form sheets.
Entain Retail Product Manager Toby Cook said, addressing the new BSDs: “We know what customers expect and are constantly looking for Racing Post updates on the live racing. For years that has been through the newspaper and the betting shop display.
“Now we’re delighted to be moving with the business as we continue our digital journey. The new interactive screens have already been hugely successful in our shops in London and Dublin. We’re delighted to be installing them in more shops up and down the country.”
The new screens will allow punters in a ‘interactive format’ to gain access to racing information. With the addition of the Racing Post Tipping Zone, which includes top tips from Racing Post figures such as Paul Kealy and Tom Segal, the product has progressed in recent months, according to Spotlight Sports Company. This is in addition to a live stream for race day.
The new interactive touchscreens provide key Racing Post material for more casual racing clients, including Verdicts and Spotlights, so that bettors can make educated betting decisions.
Retail Director Alan Pepperell of Spotlight Sports Group said: “With betting shops across the UK and Ireland closing for long periods of time this year, it’s vital that they now offer the best customer experience to welcome customers back.
“We are delighted that Ladbrokes Coral like most high-street bookmakers are relying on Racing Post and Spotlight Sports Group to produce the content that engages their visitors. The new digital BSD is like nothing else on the marketplace.
“With the latest releases, customers are getting key race information supplemented with tips from the biggest names in racing at the touch of a button. We’re excited to see bettors interact with our digital products over the coming months.”