In full compliance with the government’s decree COVID-19 ‘Social Shield’ emergency response, La Liga football clubs will be required to remove all betting related sponsorships and promotional material in-stadia.
Spanish football’s top flight will return with the Seville derby (Sevilla FC vs Real Betis) on Thursday, June 12, restarting La Liga’s postponed schedule after an 11-week hiatus.
Despite easing a majority of social constraints, the Spanish government has stressed that La Liga matches must comply with temporary emergency provisions announced in March, which includes a ban on all forms of gambling advertising until 21 June.
Eight clubs – Valencia, Alavés, Leganés, Granada, Mallorca, Sevilla, Osasuna and Levante – will resume their seasons in La Liga, blanking out bookmaker sponsorships.
Under Spain’s COVID-19 ‘Social Shield Decree’ mandate, the Ministry of Consumer Affairs was allowed to rapidly monitor the approved laws of Spain’s ‘Royal Decree on Ads’ – a federal bill that requires a ‘four-hour advertisement window (1-5 a.m.)’ for licenced gambling firms.
Spanish bookmakers and wider media stakeholders have criticised the Ministry of Consumer Affairs for sanctioning a rash decision that eliminated a ‘grace period’ to encourage betting firms to fulfil advertising contracts with media partners before the start of the football season 2020/2021 in September.
The aim of La Liga is also to enable stadiums to host match days at ‘one-third of capacity’ provided they adhere to strict social distancing legislation. La Liga has clarified that it is already consulting with government officials on more changes to ease more constraints on match-days.