The new sponsor of the Brazilian soccer team Santos FC has been revealed as Konami Digital Entertainment.
Details of the deal
The deal involves the positioning of the eFootball PES 2021 (PES 2021) logo inside the kits of the men, women and youth team numbers.
The training kits will also contain the logo under the terms of the deal, although Konami has been given permission to use the logo of Santos FC to promote PES 2021.
Excitement of the partnership
Marcelo Frazão, Santos FC’s Marketing and Communication Executive said: “eFootball PES brings an unmatched realism to the sport of football, and we are excited to form this new relationship with Konami as an official partner to Santos FC.
“Moving forward, this partnership will deliver content and connectivity to help draw in younger fans and help us continue to build the Santos brand for generations to come.”
In addition, the eFootball PES brand will be seen throughout the Estadio Urbano Caldeira stadium and the CT Rea Pelé training center, as well as in press backdrops.
A new layer of authenticity to eFootball PES
Takayuki Kubo, Konami Digital Entertainment Chief, president: “Santos FC is tied to a deep history of football in Brazil, with well over 100 years of legacy that crosses generations of fans. This partnership delivers a new layer of authenticity to eFootball PES, and we couldn’t be more excited to kick off this next chapter with such a well-regarded club and dedicated fan base.”