KISS rock band enthusiasts will soon be able to rock and roll the night away in a new Mississippi KISS-themed casino. Reportedly, the group has started talks with a development company to reopen the former Margaritaville Casino Biloxi and turn it into a rock-and-roll flare venue, with the famous band taking centre stage.
Gaming and hospitality The RAM Group based in Arizona, bought the property about a year ago after it had been shut down for about five years. The casino operator and the owner of the 68,000-square-foot property had a fall out in 2014, which resulted in the venue being shut down and its hotel never being finished. RAM said, last November, after acquiring the land, that it had signed a letter of intent with KISS to revive the property.
Such plans are actually coming to fruition now, according to the Sun Herald, and the restaurant chain Rock & Brews, of which KISS members Gene Simmons and Paul Stanley are a part, will launch the Rock & Brews Casino. The venue is planned to have a waterfront hotel with 300 rooms, a casino spanning 40,000+ square feet and other facilities, such as a concert venue, a swimming pool and an event space.
Project financing is already in place and it seems as though the project will go all the way. A ribbon-cutting ceremony will take place on March 15, and one or more of the KISS members on hand will be able to celebrate the great expectations. Paul Stanley was initially identified as a participant in the ceremony, and the event is arranged in conjunction with a local concert that the group will give later that evening.
RAM’s Tom Moore states that site approval has already been granted, and the developers meet with the Gaming Commission to obtain permission to move forward with the development. Because the Margaritaville plan died far too early but was accepted for a casino, there should be no issues with obtaining the requisite permit to complete the building and providing all the planned amenities.
When it comes to promoting the group and capitalising on its popularity to generate additional revenue, KISS has always had the magic touch to ensure that the group’s legacy will live on for as long as there is music. For the rock group, that is what makes the world go’ round thanks to the business sense of its members.