Kiron Partners With Logrand In LatAm Expansion

Digital games manufacturer Kiron has extended its scope to the Latin American market after the official announcement that it has partnered with Mexican-operator Logrand Entertainment Group.

The collaboration is expected to include a range of new virtual content from Logrand Entertainment, ranging from football to horses and greyhounds, as well as racing roulette and the newest titles from Kiron’s games portfolio.

Kiron co-CEO Steven Spartinos commented: “Mexico is fast emerging as a powerhouse of Latin America and our partnership with Logrand Entertainment Group will allow us to cement our position as a leading provider of virtual content as the market continues to boom.

“This deal demonstrates the growing appetite for virtuals with local players and underlines the appeal of our fast-play betting platform with the industry’s leading operators and their customers worldwide.”

In addition to offering a host of new content for Logrand, the agreement will also see Kiron’s entire games portfolio made available via the BetMan RGS platform on Strendus.com.mx.

One of the biggest market shares in Mexico is the app, which provides a ‘rapid play experience’ on a variety of betting markets for a number of sporting events. In addition, the distribution of the supplier’s content is also expected to expand, while also growing its brand recognition among major operators in the region.

Lenin Castillo, Logrand Entertainment Group’s chief online operations officer, concluded: “Virtual content continues to be in high demand among our players and with the addition of Kiron’s quality, immersive virtual content we will be able to bolster our offering with both traditional and innovative games.

“We have been able to seamlessly integrate with BetMan Online RGS platform thanks to its speed and flexibility and look forward to expanding our customer base with Kiron’s engaging combination of high-quality video streams and vast array of betting markets.”