Since agreeing to supply their virtual racing goods to the Kindred Group affiliate, Unibet, Kiron has expanded its reach in key European markets.
Under the deal, Kiron has made its horse racing and greyhound racing goods live on the main racing page of the sportsbook via the company’s collaboration with ATR, which is expected to offer fast-play betting experiences to Unibet clients.
Ben Colley, Kindred Group’s head of global racing, commented: “Kiron’s horse and dog racing content is already proving to be a big success both with our existing customers and also in attracting new audiences to our platform.
“The speed at which we have been able to integrate its games has allowed us to quickly meet the fast-growing demand for virtual content and significantly enhance the range of products we offer.”
Kiron’s co-CEO Steven Spartinos has added: “Through this partnership we have not only added another major brand to our client base but also assumed a prominent position on its platform under the racing tab, giving testament to the developing status of virtual content among the wider sportsbook offering.
“We are pleased to provide Unibet with a range of virtual horse and dog racing events that will boost customer engagement through this crucial time, offering fast-paced, life-like betting experiences available around the clock.”