Kindred’s 32Red Strengthens Derby County Commitment

The Kindred Group has strengthened its relationship with the Community Trust of Derby County and the Team Talk programme, as well as incorporating a link-up with Derby University.

The one-year enhancement, carried out through the 32Red brand of the organisation, also includes the aforementioned additional collaboration that includes a research project aimed at understanding the project’s efficacy in light of the challenges of COVID-19.

This research project will be led by Professor David Best and will see a number of interviews and surveys with programme participants and other observations being conducted. The analysis will be published in a report toward the end of 2021.

Neil Banbury, general manager UK Kindred Group said: “The renewed investment means Derby County Community Trust can continue some of the fantastic work and results we saw from the first year of our partnership.

“To be able to work in partnership with University of Derby to develop a robust research and evaluation project that assesses the impact of the programme on individual and community well-being will be very interesting.”

The Kindred Group has put forward an ambitious initiative to reform the way gambling operators in the United Kingdom sponsor sport, with the organisation hoping to use the influence of sport in general, and football in particular, to have a positive effect on society.

Simon Carnall, head of community at Derby County Community Trust said: “Following a successful first year, we are delighted that 32Red has recommitted to this project.

“The renewal of our partnership means we can now expand the programme and reach many more men with mental health problems across the community over the coming year.”

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