Online gaming provider Kindred Group has collaborated with the European Network of Active Living for Mental Health (ENALMH) to donate all broadcasting rights for Men’s and Women’s 2020 EHF Euro during games played in Norway.
Secured by the Unibet brand of the company, the men’s European Handball Championship will take place in Sweden, Austria and Norway from January 10 to 26, with the Women’s EHF Euro taking place in Denmark and Norway from December 3 to 20, 2020.
ENALMH is a network aimed at promoting healthy living to avoid and address problems of mental health.
Jan Drobny, vice president of ENALMH commented: “By being connected to a major European sport event as the Men’s and Women’s EHF EURO 2020 the Active Living for Mental Health movement acquires the dimension that it really deserves.
“Thanks to the opportunity provided by Kindred Group the European Network of Active Living for Mental Health will be in Norway to support the spirit of the sport, to meet the Norwegian community of sport or mental health, to discuss with the sport industry and to share our ‘move to balance’ message with the big audience.”
Kindred points out that the new agreement is closely linked to the sustainability strategy and commitment of the group to contribute to local communities.
Timo Mastelinck, global head of sponsorships at Kindred Group added: “Donating our exposure rights during EHF Euro matches played in Norway to ENALMH follows our efforts to raise awareness of mental health across Europe.
“If we can contribute to raise awareness of how to prevent mental health problems by this donation, then it is a win-win situation. We are proud to support ENALMH in their important work.”
Re-emphasising last week’s commitment to using the power of sport to spread safer gambling messages, Kindred Group teamed up with Wayne Rooney through its 32Red brand to deliver the first in the ‘ Stay In Control ‘ series.