Kindred Group has strengthened its long-standing partnership with Gamban by allowing Unibet consumers in the United States to block online gaming platforms across all of their computers.
The expanded partnership with the UK-based gaming software company would potentially apply to the operator’s clients in the United States, having previously operated across Europe and Australia.
Gamban’s app serves as a self-exclusion mechanism for online gaming, restricting access to any online gambling site on individual computers.
Jack Symons, Co-founder of Gamban said: “We’re incredibly excited to partner with Unibet and offer our blocking software in the US – it’s a huge step forward for the industry.
“There’s no regulatory pressure for gambling operators to offer blocking software, so it’s fantastic Unibet is taking it upon itself to offer increased protection for its customers in the US and on a global scale.
“This highlights the evolution of the industry in recognising how products like ours can protect their players and the sustainability of their companies, as well as the wider industry.”
Kindred, which reaffirms its goal of deriving zero percent of revenue from harmful gambling by 2023, was the first operator to announce the share of revenue generated by this segment last month, and will do so per quarter going forward.
European and Australian Customers
Kindred also provides Gamban’s applications to all of its customers in Europe and Australia that need it for free as part of this goal.
Maris Catania, head of responsible gambling and research at Kindred Group said: “Unibet today offers customers in New Jersey, Pennsylvania and Indiana a safe and exciting gambling experience, and has applied for licenses in Illinois and Iowa.
“It has always been our ambition to bring our European know-how and expertise in responsible gambling to the US and our long-standing successful partnership with Gamban perfectly aligns with this ambition, as well as our journey towards zero revenue from harmful gambling by 2023.
“We are proud to be the very first operator in the US to offer inter-state protection to our customers and we strongly believe this will be an important step for the industry.”