Kindred Promotes Andreas Reimblad To Sportsbook Group Head

The internal promotion of Andreas Reimblad, who will assume the senior management role of Sportsbook Group Head, has been confirmed by Kindred Group Plc.

Reimblad will take over from former incumbent Erik Backlund, who last year was elevated to the Stockholm-listed online gaming group’s Chief Product Officer (CPO).

Proved potential and skillset

Mirroring his predecessor, Kindred said that by operating through all main business divisions of Kindred’s multi-brand sportsbook portfolio, Reimblad had proved his potential and skillset.

In 2008, Reimblad started his Kindred career, where he worked as a customer service agent for Malta. He was then moved rapidly to the Unibet product management team of the company.

A fast-rising prospect

Reimblad has served on key sportsbook ventures and group-wide updates, previously serving as Kindred sportsbook production manager and Head of Sportsbook Product Development, considered to be a fast-rising prospect.

Reimblad has served as Head of Sportsbook Operations and Product Management since 2019, leading the flagship division of the company through a range of system cycles for new market releases for Kindred.

Kindred remarked that the journey of Reimblad demonstrated the potential of the company to grow talent and inspire leadership from within its ranks.

What was said…

Of his appointment Reimblad said: ”I am extremely excited to get the opportunity to lead this talented team spread across the globe and with local footprints in so many different markets.

“We are leaving a year with a lot of ups and downs, but both I and the team are thrilled to enter what looks to be an amazing sports year on paper. 

“It is an exciting time for the group and for Sportsbook, with opportunities in U.S, focus on product excellence and development, continuous changes in the business landscape and a never-ending evolution around data.”