Kindred Makes Progress As High Risk Player Revenue Declines To 3.9%

Kindred Group has stated that it is making progress against its corporate sustainability goals, as profits from harmful gaming have decreased by 3.9 percent.

The Stockholm-listed online gambling company issued its new “safer gambling update,” telling investors that its “share of gross-win revenue derived from high-risk players” had decreased from 4.3 percent to 3.9 percent during the trading period.

Transparent corporate sustainability reports

Kindred released its headline order to issue ‘transparent corporate sustainability reports’ at the start of the trading year, monitoring the company’s progress against its goal of securing “zero percent of revenue from harmful gambling by the end of 2023.”

Kindred recorded a 1 percent rise in the ‘improvement effect after interventions’ by its customer service teams across the board, bringing the total to 76.6 percent.

Kindred reported that it had developed strong coordination with treatment centres and Experts by Experience, providing an update on community directives (reformed problem gamblers).

Sustainability Council

Kindred was also the first online gaming business to establish a ‘Sustainability Council,’ which combined the firm’s social responsibility mission with corporate governance, risk, enforcement, and auditing responsibilities.

Henrik Tjärnström, Kindred CEO said: “It’s encouraging to see a decrease in the share of revenue from harmful gambling for the first quarter of the year, however, we need to be aware that the journey forward will not be a steady decrease.

“We expect to see the data increase in individual quarters but we continue to work towards our ambition. Reducing harmful gambling in society is a long-term process which requires a fact-based, open, and constructive dialogue among all stakeholders.”